Reading Radar

Linden Lab spend more time blogging about their blog nowadays than actually blogging about their business.

Tateru Nino talks about this on Massively, properly conveying the sense of confusion all of us have about what’s going on with LL and their blogs and other communication tools.

Isn’t the job of a PR department to break things down, make them simple, and help people NOT be confused? Ok, the real job of any good PR department is to lie and cover the company’s ass, but aren’t they supposed to do it is an easy to follow fashion? Any real problems with LL have a lot less to do with their actual approach, but rather their communication. The one major exception probably being age verification, that was just handled stupidly from the word go.

Maybe we should all follow LL’s lead and blog about our blogs for awhile. Publish something once or twice a month, and have it be metababble. Whaddya think?