Flashity Flunk
December 16, 2008Back when it was announced that Big Spaceship would be working with LL to “transform the Second Life Experience,” a lot of people made comments regarding Big Spaceship, or rather comments about who they weren’t. Namely, someone that anyone had ever heard of. At least not anyone who is a resident in SL. Well, ok, no one that I could find. Still, I figured I’d give them the benefit of the doubt, and see what came of it. It seemed to me good enough that LL was willing to get help where they needed it, and clearly UI and non-confusing user experience is one area where they need it.
So when Kat Linden posted that they are testing the new Second Life homepage this week, I thought “yay, let’s see it” and trundled off for a look. Here’s the screenshot she posted:

Crap Mariner eloquently shared his thoughts. I don’t know if I was as overtly hostile, but I guess I wasn’t too kind in my comments I posted in the SL forum thread on the topic. I said:
Please take the “flirt” thing and the woman with boobs that could each fill a sim off … SL has a reputation as it is.
Secondly… it looks ok, but nothing that a junior designer couldn’t have done for probably a fraction of the cost. Your eye doesn’t know where to settle because of the pods (really just photo squares), and instead of providing a cohesive “what is it?” answer, it’s a fragmented “who the @@%$ knows” feeling you get.
If I can’t figure out the purpose of a web site or company with a few seconds looking at their site, I leave. I could be wrong, but this seems more like a secondary or third page rather than a homepage. This conveys nothing to me that answers my questions if I don’t know what SL is. Rather, it looks like someone’s virtual photo album with no central focal point for my eyes.
I hope it didn’t cost too much.
Looking at it again, I still think I’m right… this is like a photo album slideshow, not a product or company homepage that’s designed to convey what the product is, and help the world know what to do next or why they’d even want to. It’s confusing. It’s black, as cm/ls pointed out, and it’s wide. And it uses Flash. Crap didn’t point out that using flash on a homepage is another sin, so I will. It’s stupid and unnecessary, especially if this is the result.
There is no focal point. Your eye zooms off to each side of the page looking for boundaries, and there aren’t any. It hurts to look at and try to make sense of.
Based on this one look at their product, Big Spaceship should work for facebook. Jumble and clutter are mandatory there.















